New sponsor for gateway flower bed

Donatello Restaurant has become the first sponsor of Brighton & Hove City Council’s newly launched Highways Sponsorship initiative.

The popular city centre restaurant has sponsored the planted bed that welcomes drivers to Brighton at the city’s busy northern gateway entrance at Patcham.

The new sponsorship initiative is being implemented across Brighton & Hove.

Councillor Gill Mitchell, chair of Brighton & Hove City Council’s Environment, Transport and Sustainability committee said: “It’s great that Donatello’s have come forward to sponsor this high profile flowerbed which greets thousands of visitors as they arrive in Brighton & Hove.

We hope other businesses will also consider showing their support for the city by sponsoring one of our other prominent beds and roundabouts.”

In partnership with Sussex based highways sponsorship specialists “Sponsor a Roundabout”, the council has similar highways sponsorship opportunities available to Brighton businesses. They include the naturalised roundabout on the A259 in Ovingdean, the Boat Bed by Brighton Pier, the King George VI Roundabout in Hove and the Floral Clock in Hove’s Palmeira Square.

Sponsor a Roundabout’s Managing Director Mark Barfoot commented: "We are delighted to welcome Donatello as the new initiative’s first sponsor. Not only will Donatello benefit from this unique promotional opportunity but also the Council will receive income that will enable it to raise the quality of Brighton’s highways for the benefit of all local residents, businesses and visitors to the City.”

Picture shows Mayor Lynda Hyde with Mark Barfoot.