As the World Cup draws millions to their screens this summer, we are highlighting the increased risk of gambling harm, especially with many adverts promoting fast, addictive products.
During major tournaments, fans are targeted relentlessly with advertising: more than half of televised gambling ads feature free bets or financial incentives, and six in ten people in the UK see gambling ads at least once a week.
Meanwhile, the industry keeps £16.8 billion a year from customer losses.
The council is supporting “Odds Are They Win", a public health campaign tackling gambling harms which are driven by addictive products and marketing designed to keep people gambling and spending.
The campaign outlines how the industry operates so that anyone experiencing harm feels able to seek support.
Dr Nicola Lang, Director for Public Health, said: “Major football tournaments like the World Cup can be a time of excitement, but they also bring a sharp rise in gambling advertising that can put people at risk. We know that gambling harms can affect anyone, and we want local people to know it's not their fault, they are not alone, and help is available.”
More than one in five adults in Brighton & Hove say they gamble, even if only occasionally, according to the latest city-wide health and wellbeing survey Health Counts 2024.
But nearly a fifth of those who gamble experience some form of harm, highlighting the wider impact on health and wellbeing. Among those affected, the most common issues include cutting back on everyday spending and feeling isolated or alone.
The impact is also felt by family and friends. Almost a quarter of adults said someone close to them gambles. Of those, nearly one in five reported being harmed themselves, most commonly through arguments or conflict, as well as feelings of isolation.
Dr Lang added: “It’s important to remember that support is available in Brighton & Hove, and reaching out is a positive first step. If you’re struggling, or you’re worried about someone else, you’re not alone and help is there when you need it.”
In Brighton & Hove support is available from Breakeven for anyone over 16 who gambles and partners, family members, friends or work colleagues affected by gambling in the South East.
Free and confidential support is available 24 hours a day through the National Gambling Helpline, 0808 8020 133, with live chat and WhatsApp also available.
GamFam offers peer support for affected family and friends, and the NHS National Centre for Behavioural Addictions takes self-referrals.
If someone is in immediate distress, NHS 111 (option 2) and 999 are there at any hour.
We’re starting our first Healthy Conversation by focusing on drugs and alcohol, so join in the discussion making health more human and less stigmatised.
This week's Healthy Conversations' focus is on who and which areas in our city are most impacted by harmful substance use, and why.
Find out how housing, transport and community safety are all essential building blocks for good health and play a vital role in preventing harmful drug and alcohol use in Brighton & Hove.