A seafront worth investing in: response to Brighton Palace Pier sale announcement

The Brighton Pier Group has announced that Brighton Palace Pier is being offered for sale. In response, the council has reiterated that it's a seafront worth investing in.

Brighton Palace Pier is a cultural icon and a much-loved attraction, central to the city’s identity and the local visitor economy. As a Grade II*-listed landmark, the Pier attracts millions of visitors each year, supporting jobs and businesses across the city and contributing significantly to Brighton & Hove’s reputation as a leading UK destination.

Councillor Jacob Taylor, Deputy Leader and Cabinet member for Finance and City Regeneration, said: “Brighton & Hove is a city on the rise – full of energy, creativity and opportunity. Brighton Palace Pier is an iconic part of our seafront, and its sale is an important moment.

“We’re confident that, alongside major investments like the restoration of Madeira Terrace and new leisure spaces at Black Rock and Hove Beach Park, Brighton & Hove will continue to thrive. This is a city with a proven track record and a bold vision for what’s next.

“While it is privately owned, we will work closely with the current and new owners to ensure the pier and our seafront continue to thrive.”

Brighton & Hove was recently recognised on the world stage by Time Out magazine as one of the top 50 cities globally and ranked among the top three destinations in the UK, and its reputation as a welcoming and vibrant place to live, work and visit is stronger than ever.

In 2024, Brighton & Hove attracted 12.2 million trips, generating an impressive £1.39 billion for the local economy and supporting more than 25,600 jobs across accommodation, retail, catering and entertainment.

The council continues to collaborate with partners, businesses and the community to transform public spaces and support a strong, sustainable tourism offer and a seafront to be proud of.

The city’s Seafront Development Board also plays a key role in shaping regeneration, unlocking investment and guiding a long‑term vision for the whole waterfront.

The Rt Hon Lord Bassam of Brighton, who chairs the Seafront Development Board said: “The Palace Pier is a jewel in our crown, a much-loved part of Brighton’s heritage and a key attraction for visitors. Its future matters to us all.

“The sale presents an opportunity for new investment and innovation to protect our heritage and keep it accessible while also supporting a modern, thriving economy.

“We need to work together and look for the right investment to keep Brighton & Hove a world‑class destination for residents and visitors alike.”