Asset type
Historic building - flats
Local Listing Reference
LLHA0017
Conservation Area (CA)
Brunswick Town CA
Description
1890 by Clayton & Black in Flemish Renaissance style. Built in brick with contrasting ashlar to the canted bays and detailing. The main block (40 Holland Road) has uniform detailing, whilst that to Church Road also incorporates Tuscan columns to the ground floor (which was originally a bank), corner oriels, turrets, gables and stepped gables. A basement barber’s shop survives, with vitrolite fittings from 1936. Alongside the barber’s shop and bank, the original design also included a 60-seater restaurant for residents. Each flat originally included a room for a servant.
Source: Antram & Morrice 2008, Middleton 2002
A. Architectural, design and artistic interest
i. A well-executed design using contrasting materials to dramatic effect.
iv. A good example of work by local architect Clayton & Black, who worked proficiently in a range of styles. Other examples of their work are listed, including the Duke of York’s cinema, Preston Circus, and King & Queen Pub, Marlborough Place.
C. Townscape interest
i. The Brunswick Town Conservation Area is characterised by a formal, planned 19th century estate, implemented in a classical style, firstly Regency and later Italianate or similar. Gwydyr Mansions contribute to the conservation area, but are atypical in terms of their style, materials and age.
iii. Clearly visible from and fronting on to Palmeria Lawns, the building occupies a prominent position, forming a visual focal point in the locality.
F. Intactness
i. The building retains a sense of completeness; its original design is clearly apparent although some doors and window openings have been altered.
Date of inclusion
2015
