Conservation Area (CA)
Brunswick Town CA.
Local Listing Reference
LLHA0247.
Description
Formerly William Hill’s department store; a mosaic indicating this survives to the pavement on the corner of Western Road and Lansdowne Place.
The 19th-century buildings (shown in the James Gray collection to be similar in design to the surviving number 60 Western Road) were extensively remodelled (or rebuilt) in 1921 to the designs of Garrett & Son; the design provides a modern take on the Regency terrace.
It incorporated full-height bow windows divided by paired columns to the central bays, bookended by two 4-bay blocks. Deep parapet above which forms a strong horizontal emphasis, with raised horizontal bands to the corners.
The building remained in use as a Department Store until 1982. It was converted into shops and flats in 1987. Shopfronts to the ground floor are primarily now modern in design.
Source: Antram & Morrice 2008.
A. Architectural, design and artistic interest
ii. An unusual and well-executed modern take on the Regency terrace.
C. Townscape interest
i. Within the Brunswick Town Conservation Area, the building is atypical of the area due to its more modern style and period of construction/remodelling.
E. Rarity and representativeness
i. The only large-scale department store in Hove.
F. Intactness
i. Other than the shopfronts and inserted mansard roof, much of the exterior retains its design integrity.
Date of Inclusion
2015.